Squarespace is a rental. You should own the building.

Most contractors I talk to are paying $26 a month for a Wix site they built themselves on a Tuesday in 2019, plus another $14 for a domain renewal that auto-charges a card they forgot they had on file. The site has a phone number that's two area codes off, hours from before the pandemic, and a hero image of a stock photo plumber who is not them. It loads in four seconds on a phone with one bar.

Platforms — Wix, Squarespace, GoDaddy, the rest — sell you convenience. The trade is that you don't own anything. Your content lives in their database, your URLs follow their schema, your SEO accrues to their ecosystem, and your traffic is one pricing-page email away from doubling. You can't take it with you. When you try, you find out you can export the text but not the layout, the layout but not the imagery, the imagery but not the forms, and never, ever, your customer data in a clean shape.

Agencies are worse, mostly. They build you a thing in WordPress with forty plugins, charge you $4,800 up front and $300/mo to keep the plugins from updating each other into a corner, and the day you ask to leave they tell you that the "custom" site is so entangled in their hosting that it'll cost you another $1,200 to extract. I have seen this five times in the last year alone.

Your domain is registered in your name, on your card, at a registrar you can log into. Your site lives in a git repository. Hosting is a commodity bill from a vendor I can swap in an afternoon. Your customer data lands in your inbox in a format you can read, not some proprietary CRM you have to pay extra to export from. If you walk away from me tomorrow, you walk away with the actual things. That should be table stakes. It is not.

Drag-and-drop builders are slow because they have to be. Every page ships a JavaScript runtime that re-implements layout in the browser, a theme system that re-implements styles, and a CMS that re-implements content fields — all in service of a UI you'll touch twice a year. A hand-built site ships HTML and CSS. It loads in 600ms on the same phone. Google notices. Customers notice. Your bounce rate notices.

Most of the cost of a website is people. Sales people, project managers, account managers, a designer hand-off, a developer hand-off, a QA hand-off, a deploy hand-off. I am all of those people. Hosting is twelve dollars. The domain is fifteen a year. The rest is me, doing the work, fairly priced. There is no catch and there is no tier. I will not upsell you to a $399/mo plan because there isn't one.

One person, in Oviedo, building one site at a time, for home-service contractors in Central Florida. HVAC, plumbing, electrical, roofing, handyman, lawn, pool, pest, the whole list. People who answer their own phones and show up in their own trucks. If that's you, the rest of this site explains exactly how it works.

Book the fifteen-minute call. I will not pitch you. I will look at whatever you have right now, tell you honestly if it needs replacing, and if it does, build a draft you can click around in for free. If you like it, $149/mo starts on the day we cut your domain over. If you don't, you walk away owning a draft I made for you, and I buy the next round.